Based on website signals and third-party AI responses captured on August 17, 2026. AI-generated answers may be inaccurate, and visibility can change over time.
Grade C. AI is recommending 17 competitors alongside or instead of you.
GET https://heronationcoaching.com/robots.txt returned 200 and parsed into 0 user-agent groups. No blanket "Disallow: /" was found for the agents we tested (Googlebot and a generic crawler), so the file is not shutting the whole site down. The next two checks cover the AI bots by name.
WHY IT MATTERSA broken or over-restrictive robots.txt can prevent compliant search and AI crawlers from fetching your public pages.
The previous signal was retired after an official-source review. Run a fresh scan to measure the current public-crawler and indexability checks.
WHY IT MATTERSGoogle and Bing cannot index a public page their crawlers are forbidden to fetch. That limits ordinary search discovery and the web sources people and assistants can find.
Each bot must clear two gates: your robots.txt rules for its token, and a live fetch of your homepage sent with its real user-agent string. OAI-SearchBot. Robots.txt: allowed; live fetch: HTTP 200 (ok) ChatGPT-User. Robots.txt: allowed; live fetch: HTTP 200 (ok) PerplexityBot. Robots.txt: allowed; live fetch: HTTP 200 (ok) Claude-Web. Robots.txt: allowed; live fetch: HTTP 200 (ok)
WHY IT MATTERSWhen ChatGPT or Perplexity search the live web for answers, a firewall or robots block means your site simply is not an option.
A sitemap is the list of pages your website hands to search engines and AI. Yours at https://heronationcoaching.com/sitemap.xml is valid, but it carries no last-updated dates at all. Undated pages still get listed, but nothing tells a crawler which ones changed recently. Ask whoever maintains your site to switch on last-modified dates in the sitemap settings. On most website platforms that is one setting, not a project. The sitemap is NOT referenced from your robots.txt. We only found it by guessing the /sitemap.xml location. Add a "Sitemap:" line to robots.txt so crawlers do not have to guess.
WHY IT MATTERSA sitemap gives search engines a machine-readable list of preferred URLs. Accurate lastmod values can help them notice meaningful updates, but neither signal guarantees indexing.
WHAT TO DOPublish a valid XML sitemap containing the canonical public URLs you want discovered. Include lastmod only when it reflects the page's real significant update date, and reference the sitemap from robots.txt.
The previous signal was retired after an official-source review. Run a fresh scan to measure the current public-crawler and indexability checks.
WHY IT MATTERSA noindex directive or a conflicting canonical can keep the page itself out of search even when crawlers can load it.
Most AI crawlers read only the raw HTML your server sends and never run JavaScript, so anything a script injects after load is invisible to them. Your raw homepage HTML contains 743 visible words. SPA-shell markers found: window.__NUXT__.
WHY IT MATTERSMost AI crawlers read raw HTML only. If your site is an empty shell that JavaScript fills in, AI sees a blank page where your business should be.
Visible-text word counts (300+ is the healthy target for key pages): https://heronationcoaching.com/: 743 words.
WHY IT MATTERSMenus, prices or services locked inside images and PDFs are invisible to AI. Thin pages give AI nothing to quote or recommend.
Found 1 H1 heading ("Upgrade how you think, lead, and decide."), 4 H2s and 6 H3s. AI reads the H1 as the page's one-line answer to "what is this?", with H2/H3 sections structuring everything underneath.
WHY IT MATTERSAI uses headings to understand what each page is about. A wall of unstructured text (or five competing H1s) muddles your message.
Neither visible text nor JSON-LD schema on the 1 page we checked contains a phone number. AI assistants cannot share contact details they cannot read.
WHY IT MATTERSIf your phone, address and hours are an image or injected by JavaScript, AI assistants cannot pass them to a customer who asks.
WHAT TO DOPut phone number, address and opening hours as plain text in the HTML (footer or contact page), ideally matching your schema markup.
HTTPS: valid. Server response time (TTFB): 119ms (under 1500ms is healthy; 3000ms+ loses crawlers). Mobile viewport meta tag: present.
WHY IT MATTERSSlow responses and broken HTTPS make crawlers give up early and make AI (and customers) trust you less.
No Organization/LocalBusiness-family JSON-LD detected. Add LocalBusiness markup with a specific @type, name, address, telephone and openingHours. All schema types found: none.
WHY IT MATTERSSchema (JSON-LD) is how you tell AI exactly what you are. Without it, AI guesses your category, hours and location, and often guesses wrong.
WHAT TO DOAdd JSON-LD LocalBusiness/Organization markup with a specific type (e.g. "Restaurant", "LegalService"), name, address, phone and hours.
FAQPage schema: no. Headings written as questions (h2/h3/summary/dt): 0.
WHY IT MATTERSAI assistants answer questions. Sites with FAQ-style content get quoted; sites without it get skipped.
WHAT TO DOAdd an FAQ section answering your customers' top questions in plain language, and mark it up with FAQPage schema.
https://heronationcoaching.com/: title "Hero Nation Coaching — CEO & Founder Advising" (45 chars), description no, OG no
WHY IT MATTERSPage titles and descriptions are the first thing AI reads about each page. "Home" tells it nothing; missing previews look abandoned.
WHAT TO DOWrite unique, descriptive <title> tags and meta descriptions for every page, plus Open Graph tags for link previews.
Distinct phone numbers (normalized to last 10 digits): none found. Business names from schema: none. Name from og:site_name/homepage title: Hero Nation Coaching.
WHY IT MATTERSWhen your phone number or business name differs between pages and hidden markup, AI does not know which to trust, so it may share the wrong one.
WHAT TO DOUse one canonical business name, address and phone number everywhere: page text, footer, contact page and schema.
Internal paths examined (fetched pages + homepage links): /book-your-discovery-session. About-style match: none; services-style match: none.
WHY IT MATTERSA single-page site gives AI one shot at understanding you. Dedicated pages naming your services and location are what get you matched to buyer questions.
WHAT TO DOCreate dedicated pages for who you are and each core service, naming the service and your location in plain language.
Claude: knows the business (facts: accurate); ChatGPT: knows the business (facts: accurate); Gemini: knows the business (facts: accurate)
WHY IT MATTERSCustomers ask AI about businesses by name. If AI has never heard of you, or confidently states wrong hours or services, you lose them before you knew they existed.
Claude: named your business when recommending; ChatGPT: named your business when recommending; Gemini: named your business when recommending
WHY IT MATTERSThis is the money question: when a buyer asks "best [your category] near me", either you are in the answer or your competitor is.
Claude: named Coaching Nation, Group Coach Nation; ChatGPT: named CEO Coaching International, Vistage, ActionCOACH, Scaling Up, EOS Worldwide, Strategic Coach, FocalPoint Coaching, Growth Institute, Marshall Goldsmith Stakeholder Centered Coaching, ghSMART, HERO Business Coaching, Truepro USA; Gemini: named Vistage Worldwide, EntreLeadership (by Ramsey Solutions), Strategic Coach, EO (Entrepreneurs' Organization) Accelerator / Forum, ActionCOACH
WHY IT MATTERSEvery time AI names competitors and not you, that is a customer you never see. Invisible lost revenue.
WHAT TO DOStudy which competitors AI names and why (their sources, reviews, content), then close those gaps deliberately.
Cited sources: linkedin.com (×3), LinkedIn (×2), coachingnation.com (×2), facebook.com (×2), groupcoachnation.com (×1), trueprocorp.com (×1), Tracxn (×1), platform.tracxn.com (×1), zoominfo.com (×1), Instagram (×1), Facebook (TheHeroNation) (×1)
WHY IT MATTERSAI answers lean on the sources it trusts. Your site, review platforms, directories. If none of them mention you, you cannot enter the answer.
Google Business Profile: not found; customer reviews: not found; directories: Instagram, Facebook
WHY IT MATTERSGoogle Business Profile, review sites and directories are the reference data AI leans on for local businesses. Absence there reads as "does not exist".
WHAT TO DOClaim and complete your Google Business Profile, keep reviews coming, and make sure directory listings exist and match your site.
Hero Nation Coaching is a business coaching company founded and run by Wayne Salmans. They specialize in coaching high-achieving entrepreneurs and business leaders.
This is an accurate and useful description of who you serve, and Claude also found your CEO and Founder Advising and customized coaching offerings.
Its offerings appear to include: - CEO and founder advising - Individualized business coaching - Coaching for business operators who want to build companies that give them more personal freedom
ChatGPT understands your main services and audience, but the wording "appear to include" shows that your site does not present a clear, dedicated service list for it to rely on.
They specialize in CEO and founder advising, leadership coaching, and high-performance training for entrepreneurs and high achievers.
Gemini gives a broadly accurate summary of your work, but it identifies your location as incomplete, which can make it harder for nearby prospects to find or choose you.
Summaries of live responses captured August 17, 2026. AI answers change constantly. This is a snapshot, not a permanent ranking.
HOW MANY OF THE ASSISTANTS NAMED EACH ONE
AI did name you, but it named these businesses in the same breath. Each one is a choice your customer sees next to yours.
These are the pages the assistants leaned on to answer questions about you. Your own site is not among them, so they are describing you from other people's pages.
No phone number appears as crawlable text on the page we checked.
No crawlable phone number appeared, so AI cannot reliably give a ready-to-buy prospect a way to contact you.
THE FIX →Put phone number, address and opening hours as plain text in the HTML (footer or contact page), ideally matching your schema markup.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Put your phone number on the page as regular text What the audit found: No phone number appears as crawlable text on the page we checked. Suggested fix: Put phone number, address and opening hours as plain text in the HTML (footer or contact page), ideally matching your schema markup. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
Your homepage ("Hero Nation Coaching — CEO & Founder Advising") has no meta description. AI sees no preview of what you do.
Your homepage has no meta description, so AI and search services receive less concise context about what Hero Nation Coaching does before reading the page.
THE FIX →Write unique, descriptive <title> tags and meta descriptions for every page, plus Open Graph tags for link previews.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Write a useful homepage description for search previews
What the audit found: Your homepage ("Hero Nation Coaching — CEO & Founder Advising") has no meta description. AI sees no preview of what you do.
Suggested fix: Write unique, descriptive <title> tags and meta descriptions for every page, plus Open Graph tags for link previews.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.No phone number was found anywhere on your site. Nothing to cross-check, and AI has no number to give customers.
No phone number was found anywhere to cross-check, leaving AI without a reliable contact detail and making future listing mismatches more likely.
THE FIX →Use one canonical business name, address and phone number everywhere: page text, footer, contact page and schema.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Use one consistent business name, address, and phone number What the audit found: No phone number was found anywhere on your site. Nothing to cross-check, and AI has no number to give customers. Suggested fix: Use one canonical business name, address and phone number everywhere: page text, footer, contact page and schema. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
Your sitemap at https://heronationcoaching.com/sitemap.xml lists your pages, but none of them carry a last-updated date, so AI cannot tell whether it is reading this year's information or a page you have not touched in five years.
Your sitemap lists pages but no update dates, so crawlers cannot tell whether your coaching information is current or needs to be revisited.
THE FIX →Publish a valid XML sitemap containing the canonical public URLs you want discovered. Include lastmod only when it reflects the page's real significant update date, and reference the sitemap from robots.txt.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Add last-updated dates to your sitemap What the audit found: Your sitemap at https://heronationcoaching.com/sitemap.xml lists your pages, but none of them carry a last-updated date, so AI cannot tell whether it is reading this year's information or a page you have not touched in five years. Suggested fix: Publish a valid XML sitemap containing the canonical public URLs you want discovered. Include lastmod only when it reflects the page's real significant update date, and reference the sitemap from robots.txt. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
No business schema (JSON-LD) was found on any of the 1 page we checked. AI has to guess what your business is.
No business markup was found, so AI has to guess key facts such as your business type, phone, address, and hours instead of receiving them directly.
THE FIX →Add JSON-LD LocalBusiness/Organization markup with a specific type (e.g. "Restaurant", "LegalService"), name, address, phone and hours.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Add clear business details in your website markup What the audit found: No business schema (JSON-LD) was found on any of the 1 page we checked. AI has to guess what your business is. Suggested fix: Add JSON-LD LocalBusiness/Organization markup with a specific type (e.g. "Restaurant", "LegalService"), name, address, phone and hours. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
Neither a Google Business Profile nor customer reviews could be found. To AI, that reads as "does not exist".
The audit found neither a Google Business Profile nor customer reviews, so AI lacks the outside evidence it uses to confirm that your business exists and is trusted.
THE FIX →Claim and complete your Google Business Profile, keep reviews coming, and make sure directory listings exist and match your site.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Claim your Google Business Profile and start collecting reviews What the audit found: Neither a Google Business Profile nor customer reviews could be found. To AI, that reads as "does not exist". Suggested fix: Claim and complete your Google Business Profile, keep reviews coming, and make sure directory listings exist and match your site. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
None of the pages linked from your homepage is an about or services page. AI has nowhere to read who you are and what you sell.
No linked About or Services pages were found, leaving AI with only one page to understand who you are, what you sell, and which buyer questions you answer.
THE FIX →Create dedicated pages for who you are and each core service, naming the service and your location in plain language.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Create separate About and Services pages What the audit found: None of the pages linked from your homepage is an about or services page. AI has nowhere to read who you are and what you sell. Suggested fix: Create dedicated pages for who you are and each core service, naming the service and your location in plain language. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
You share the answer with 17 competitors. AI names you, but also ActionCOACH, Strategic Coach and Coaching Nation and others.
AI recommends you but also names ActionCOACH, Strategic Coach, Coaching Nation, and others, so prospects may compare you with competitors instead of choosing you directly.
THE FIX →Study which competitors AI names and why (their sources, reviews, content), then close those gaps deliberately.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Build stronger evidence than the 17 competitors named alongside you What the audit found: You share the answer with 17 competitors. AI names you, but also ActionCOACH, Strategic Coach and Coaching Nation and others. Suggested fix: Study which competitors AI names and why (their sources, reviews, content), then close those gaps deliberately. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
No FAQ schema and no question-style headings were found. AI has no customer questions answered on your site.
The audit found no question-style headings or FAQ content, so your site does not answer the questions AI assistants are asked before someone books coaching.
THE FIX →Add an FAQ section answering your customers' top questions in plain language, and mark it up with FAQPage schema.
I run Hero Nation Coaching (https://heronationcoaching.com). An AI visibility audit found this problem with my website and I want your help fixing it. Problem: Add a plain-English FAQ for prospective clients What the audit found: No FAQ schema and no question-style headings were found. AI has no customer questions answered on your site. Suggested fix: Add an FAQ section answering your customers' top questions in plain language, and mark it up with FAQPage schema. Please: 1. Explain in plain language what this means and why it matters for my business. 2. Tell me exactly what to change, file by file, with the code or the setting. 3. Tell me how to check it worked afterwards. If you need to know what platform my site is built on, ask me first.
We audit your site with you on the call and leave you with a fix plan: what to do first, who does it, and what each one is worth.