AI VISIBILITY REPORT

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houstontaxservice.net · August 21, 2026 · Free rescan available September 20, 2026

Based on website signals and third-party AI responses captured on August 21, 2026. AI-generated answers may be inaccurate, and visibility can change over time.

Grade B-. AI is recommending 21 competitors alongside or instead of you.

GRADE B-

FIND

GOOD

READ

GOOD

UNDERSTAND

CRITICAL

RECOMMEND

GOOD

WHAT MATTERS MOST

AI can crawl and read your site, but it has to guess what kind of business you are because none of the four checked pages includes business information markup.
ChatGPT and Gemini recommend Sean K. Butler, CPA, LLC, but AI also names 21 competitors, including H&R Block, S Kathryn Kucera, CPA and Jackson Hewitt.
Your site has no Google Business Profile or customer reviews that the audit could find, which makes your business look less established to AI when it checks local businesses.

THE 20 CHECKS

14 PASS2 PARTIAL4 FAIL

Can AI find you?

5 checks · click a row for detail

Your robots.txt is valid and not blocking everythingPASSDETAILS Your robots.txt at https://www.houstontaxservice.net/robots.txt is valid and does not block crawlers from your site.

GET https://www.houstontaxservice.net/robots.txt returned 200 and parsed into 11 user-agent groups plus 1 Sitemap reference. No blanket "Disallow: /" was found for the agents we tested (Googlebot and a generic crawler), so the file is not shutting the whole site down. The next checks inspect standard search policy and live AI-search access separately.

WHY IT MATTERSA broken or over-restrictive robots.txt can prevent compliant search and AI crawlers from fetching your public pages.

Search engines are allowed to crawl your public homepagePASSDETAILS Googlebot and bingbot are allowed to crawl your public homepage.

Each standard search crawler was evaluated against your robots.txt rules for the public path "/". Googlebot: allowed (matched robots.txt group "User-agent: *") bingbot: allowed (matched robots.txt group "User-agent: *") This proves crawl permission only; indexing still depends on the page's status, noindex directives, canonical signal and the search engine's own systems.

WHY IT MATTERSGoogle and Bing cannot index a public page their crawlers are forbidden to fetch. That limits ordinary search discovery and the web sources people and assistants can find.

Documented AI search crawler tokens can load your public homepagePASSDETAILS Robots.txt allows all 3 documented AI search crawler tokens (OAI-SearchBot, PerplexityBot and Claude-SearchBot), and each diagnostic homepage probe received HTTP 200.

For each documented automatic search-crawler token, we evaluate robots.txt and send a diagnostic homepage request carrying that token. The probe comes from our scanner, not a provider-owned verified crawler IP, so it can reveal user-agent-sensitive responses but cannot prove what verified vendor traffic receives. OAI-SearchBot. Robots.txt: allowed; diagnostic probe: HTTP 200 (ok) PerplexityBot. Robots.txt: allowed; diagnostic probe: HTTP 200 (ok) Claude-SearchBot. Robots.txt: allowed; diagnostic probe: HTTP 200 (ok)

WHY IT MATTERSWhen ChatGPT or Perplexity search the live web for answers, a firewall or robots block means your site simply is not an option.

Your XML sitemap is available and its dates are usablePASSDETAILS Your sitemap is present and fresh. The newest lastmod is 2026-05-03T19:24:28+00:00, 110 days ago.

https://houstontaxservice.net/sitemap.xml is a valid XML sitemap with 41 lastmod entries; the newest (2026-05-03T19:24:28+00:00) is within the last 183 days. When lastmod values consistently reflect significant page changes, search engines can use them as a crawl signal. The sitemap is referenced from your robots.txt, so crawlers find it without guessing.

WHY IT MATTERSA sitemap gives search engines a machine-readable list of preferred URLs. Accurate lastmod values can help them notice meaningful updates, but neither signal guarantees indexing.

Your homepage is indexable and names one canonical URLPASSDETAILS Your homepage is indexable and its single canonical URL matches the preferred page: https://houstontaxservice.net/.

The page returned HTTP 200, no noindex directive was found in robots meta or X-Robots-Tag, and one canonical link resolves to the fetched page after ignoring tracking parameters and fragments.

WHY IT MATTERSA noindex directive or a conflicting canonical can keep the page itself out of search even when crawlers can load it.

Can AI read you?

5 checks · click a row for detail

AI sees your actual words, not a blank pagePASSDETAILS Your homepage serves 455 words of readable text without running any JavaScript.

Most AI crawlers read only the raw HTML your server sends and never run JavaScript, so anything a script injects after load is invisible to them. Your raw homepage HTML contains 455 visible words. No SPA-shell markers found.

WHY IT MATTERSMost AI crawlers read raw HTML only. If your site is an empty shell that JavaScript fills in, AI sees a blank page where your business should be.

There is enough real text on your pagesPASSDETAILS Your homepage has 455 words of real text, and 4 of the 4 pages we checked reach 300+ words.

Visible-text word counts (300+ is the healthy target for key pages): https://www.houstontaxservice.net/: 455 words; https://houstontaxservice.net/about/: 572 words; https://houstontaxservice.net/services/tax-planning-and-tax-preparation/: 526 words; https://houstontaxservice.net/services/new-business-advisory-entity-selection-and-restructuring/: 451 words.

WHY IT MATTERSMenus, prices or services locked inside images and PDFs are invisible to AI. Thin pages give AI nothing to quote or recommend.

Your pages have clear headings and structurePARTIALDETAILS Your headline is good, but no subheadings follow it. AI sees one line and then an undivided block of text.

Found 1 H1 heading ("Sean K Butler, CPA, LLC is a Houston CPA firm."), 0 H2s and 0 H3s. AI reads the H1 as the page's one-line answer to "what is this?", with H2/H3 sections structuring everything underneath.

WHY IT MATTERSAI uses headings to understand what each page is about. A wall of unstructured text (or five competing H1s) muddles your message.

WHAT TO DOGive each page one descriptive H1 and organize sections under logical H2/H3 headings.

Your contact info is crawlable textPASSDETAILS Your phone number ((832) 328-0874) is crawlable text, though we could not spot a street address on the pages we checked.

Visible-text scan across the 4 pages we checked: phone found ((832) 328-0874); address not found; schema telephone not present.

WHY IT MATTERSIf your phone, address and hours are an image or injected by JavaScript, AI assistants cannot pass them to a customer who asks.

Your site loads fast and securelyPASSDETAILS Your site serves over HTTPS, responded in 671ms, and declares a mobile viewport.

HTTPS: valid. Server response time (TTFB): 671ms (under 1500ms is healthy; 3000ms+ loses crawlers). Mobile viewport meta tag: present.

WHY IT MATTERSSlow responses and broken HTTPS make crawlers give up early and make AI (and customers) trust you less.

Does AI understand you?

5 checks · click a row for detail

AI is told what kind of business you are instead of guessingFAILDETAILS No business schema (JSON-LD) was found on any of the 4 pages we checked. AI has to guess what your business is.

No Organization/LocalBusiness-family JSON-LD detected. Add LocalBusiness markup with a specific @type, name, address, telephone and openingHours. All schema types found: none.

WHY IT MATTERSSchema (JSON-LD) is how you tell AI exactly what you are. Without it, AI guesses your category, hours and location, and often guesses wrong.

WHAT TO DOAdd JSON-LD LocalBusiness/Organization markup with a specific type (e.g. "Restaurant", "LegalService"), name, address, phone and hours.

You answer common customer questionsFAILDETAILS No FAQ schema and no question-style headings were found. AI has no customer questions answered on your site.

FAQPage schema: no. Headings written as questions (h2/h3/summary/dt): 0.

WHY IT MATTERSAI assistants answer questions. Sites with FAQ-style content get quoted; sites without it get skipped.

WHAT TO DOAdd an FAQ section answering your customers' top questions in plain language, and mark it up with FAQPage schema.

Your titles and previews describe the businessFAILDETAILS Your homepage ("Home | Sean K Butler, CPA, LLC") has no meta description. AI sees no preview of what you do.

https://houstontaxservice.net/: title "Home | Sean K Butler, CPA, LLC" (30 chars), description no, OG no · https://houstontaxservice.net/about/: title "Profiles | Sean K Butler, CPA, LLC" (34 chars), description no, OG no · https://houstontaxservice.net/services/tax-planning-and-tax-preparation/: title "Tax Planning and Tax Preparation | Sean K Butler, CPA, LLC" (58 chars), description no, OG no · https://houstontaxservice.net/services/new-business-advisory-entity-selection-and-restructuring/: title "New Business Advisory, Entity Selection and Restructuring | Sean K Butler, CPA, LLC" (83 chars), description no, OG no

WHY IT MATTERSPage titles and descriptions are the first thing AI reads about each page. "Home" tells it nothing; missing previews look abandoned.

WHAT TO DOWrite unique, descriptive <title> tags and meta descriptions for every page, plus Open Graph tags for link previews.

Your business name and phone number are consistentPASSDETAILS Your phone number (832) 328-0874 is the only one on your site, but it is not declared in your hidden markup.

Distinct phone number (normalized to last 10 digits): (832) 328-0874. Ignored as fax or TTY lines: (713) 422-2495. Business names from schema: none. Name from og:site_name/homepage title: Home.

WHY IT MATTERSWhen your phone number or business name differs between pages and hidden markup, AI does not know which to trust, so it may share the wrong one.

You have dedicated about/services pagesPASSDETAILS You have dedicated pages for who you are (/about/) and what you offer (/services/tax-planning-and-tax-preparation/). AI can match you to buyer questions.

Internal paths examined (fetched pages + homepage links): /about/, /services/tax-planning-and-tax-preparation/, /services/new-business-advisory-entity-selection-and-restructuring/, /proactive-tax-planning/, /financial-advisory-and-wealth-management/, /services/irs-problem-resolution/, /services/estate-and-trust-tax/, /independent-consultants/, /real-estate-tax/, /professional-services/, /consumer-services-tax/, /portal/, /how-to-using-the-portal/, /client-library, /client-library/, /newsletter/, /newsletter-archives/, /subscribe/, /resources/financial-calculators/, /resources/record-retention-guide/. About-style match: /about/; services-style match: /services/tax-planning-and-tax-preparation/.

WHY IT MATTERSA single-page site gives AI one shot at understanding you. Dedicated pages naming your services and location are what get you matched to buyer questions.

Does AI recommend you?

5 checks · click a row for detail

AI knows your business and gets the facts rightPASSDETAILS Claude, ChatGPT and Gemini all know your business and get the facts right.

Claude: knows the business (facts: unknown); ChatGPT: knows the business (facts: accurate); Gemini: knows the business (facts: unknown)

WHY IT MATTERSCustomers ask AI about businesses by name. If AI has never heard of you, or confidently states wrong hours or services, you lose them before you knew they existed.

AI recommends you to potential customersPASSDETAILS ChatGPT and Gemini recommend you; Claude does not.

Claude: did not name your business; ChatGPT: named your business when recommending; Gemini: named your business when recommending

WHY IT MATTERSThis is the money question: when a buyer asks "best [your category] near me", either you are in the answer or your competitor is.

AI is not sending your customers to competitors insteadPARTIALDETAILS You share the answer with 21 competitors. AI names you, but also H&R Block, S Kathryn Kucera, CPA and Jackson Hewitt and others.

Claude: named S Kathryn Kucera, CPA, H&R Block, Jackson Hewitt, TurboTax; ChatGPT: named Lane Gorman Trubitt, LLC (LGT), Weaver, Briggs & Veselka Co., MaloneBailey, LLP, Tax Advisors Group, Padgett Business Services, H&R Block, Jackson Hewitt; Gemini: named S. Kathryn Kucera, CPA, C & G Tax Service, Robert's Tax Service, Jackson Hewitt Tax Service, H&R Block, TurboTax Live Full Service, 1040.com, TaxSlayer, Silver Tax Group, CPA Houston Tax, Booker CPA Firm, RSM US LLP, BDO USA

WHY IT MATTERSEvery time AI names competitors and not you, that is a customer you never see. Invisible lost revenue.

WHAT TO DOStudy which competitors AI names and why (their sources, reviews, content), then close those gaps deliberately.

AI cites sources you control or influencePASSDETAILS AI answers cite your own website (houstontaxservice.net) as a source.

Cited sources: kucera-cpa.com (×3), facebook.com (×2), bbb.org (×1), hillstaxfl.gov (×1), businessessentialstaxservice.com (×1), bls.gov (×1), crunchbase.com (×1), Sean Butler LinkedIn listing (×1), c121174006.preview.getnetset.com (×1), linkedin.com (×1), htaxbiz.com (×1), houstontaxmasterinc.square.site (×1), taxservicesofhouston.com (×1), cgtax.com (×1), robertstaxservice713.com (×1)

WHY IT MATTERSAI answers lean on the sources it trusts. Your site, review platforms, directories. If none of them mention you, you cannot enter the answer.

You are present where AI looks things upFAILDETAILS Neither a Google Business Profile nor customer reviews could be found. To AI, that reads as "does not exist".

Google Business Profile: not found; customer reviews: not found; directories: none found

WHY IT MATTERSGoogle Business Profile, review sites and directories are the reference data AI leans on for local businesses. Absence there reads as "does not exist".

WHAT TO DOClaim and complete your Google Business Profile, keep reviews coming, and make sure directory listings exist and match your site.

WHAT AI SAYS ABOUT YOU

Claude could not identify the business, its services, location, or hours from web searches for houstontaxservice.net.

This is damaging: one major assistant failed to connect the website with Sean K. Butler, CPA, LLC.

ChatGPT identifies Sean K. Butler, CPA, LLC as a Houston CPA firm offering tax planning, preparation, business planning, financial statements, and advisory services.

This is accurate and helpful. ChatGPT understands both the business and its wider advisory services.

Gemini identifies a Houston tax and business services provider offering tax preparation, planning, bookkeeping, accounting, payroll, and budgeting help.

The business category is broadly right, but Gemini does not provide clear, confirmed operating hours and may be blending information from related providers.

Summaries of live responses captured August 21, 2026. AI answers change constantly. This is a snapshot, not a permanent ranking.

NAMED ALONGSIDE YOU

H&R Block3/3

S Kathryn Kucera, CPA2/3

Jackson Hewitt2/3

TurboTax1/3

Lane Gorman Trubitt, LLC (LGT)1/3

Weaver1/3

Briggs & Veselka Co.1/3

MaloneBailey, LLP1/3

Tax Advisors Group1/3

Padgett Business Services1/3

C & G Tax Service1/3

Robert's Tax Service1/3

Jackson Hewitt Tax Service1/3

TurboTax Live Full Service1/3

1040.com1/3

TaxSlayer1/3

Silver Tax Group1/3

CPA Houston Tax1/3

Booker CPA Firm1/3

RSM US LLP1/3

BDO USA1/3

HOW MANY OF THE ASSISTANTS NAMED EACH ONE

AI did name you, but it named these businesses in the same breath. Each one is a choice your customer sees next to yours.

SOURCES AI TRUSTED

Where the answers came from

15sites the assistants read about you, pointed at 18 times in total

kucera-cpa.com3times

facebook.com2times

bbb.org1time

hillstaxfl.gov1time

businessessentialstaxservice.com1time

bls.gov1time

crunchbase.com1time

Sean Butler LinkedIn listing1time

c121174006.preview.getnetset.com1time

linkedin.com1time

htaxbiz.com1time

houstontaxmasterinc.square.site1time

SHOWING THE TOP 12 OF 15 SITES

These are the pages the assistants leaned on to answer questions about you. Your own site is not among them, so they are describing you from other people's pages.

PRIORITIZED FIX LIST

Replace the homepage title and add a description

5-MINUTE FIX

Your homepage ("Home | Sean K Butler, CPA, LLC") has no meta description. AI sees no preview of what you do.

The homepage is titled only “Home | Sean K Butler, CPA, LLC” and has no description. That gives AI and potential customers almost no useful preview of your Houston tax and advisory services.

THE FIX →Write unique, descriptive <title> tags and meta descriptions for every page, plus Open Graph tags for link previews.

ASK AI TO FIX THISPaste into ChatGPT, Claude or your developer's AI tool

I run Home (https://www.houstontaxservice.net). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Replace the homepage title and add a description
What the audit found: Your homepage ("Home | Sean K Butler, CPA, LLC") has no meta description. AI sees no preview of what you do.
Suggested fix: Write unique, descriptive <title> tags and meta descriptions for every page, plus Open Graph tags for link previews.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.

Add clear business details to the site code

NEEDS A DEVELOPER

No business schema (JSON-LD) was found on any of the 4 pages we checked. AI has to guess what your business is.

None of the four checked pages tells AI in a clear, machine-readable way that this is Sean K. Butler, CPA, LLC, what type of business it is, where it is, or when it is open. AI has to guess.

THE FIX →Add JSON-LD LocalBusiness/Organization markup with a specific type (e.g. "Restaurant", "LegalService"), name, address, phone and hours.

ASK AI TO FIX THISPaste into ChatGPT, Claude or your developer's AI tool

I run Home (https://www.houstontaxservice.net). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Add clear business details to the site code
What the audit found: No business schema (JSON-LD) was found on any of the 4 pages we checked. AI has to guess what your business is.
Suggested fix: Add JSON-LD LocalBusiness/Organization markup with a specific type (e.g. "Restaurant", "LegalService"), name, address, phone and hours.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.

Break each page into clear sections

NEEDS A DEVELOPER

Your headline is good, but no subheadings follow it. AI sees one line and then an undivided block of text.

The homepage has a good headline but no subheadings afterward. A single block of text makes it harder for AI to identify separate services and match you with specific customer needs.

THE FIX →Give each page one descriptive H1 and organize sections under logical H2/H3 headings.

ASK AI TO FIX THISPaste into ChatGPT, Claude or your developer's AI tool

I run Home (https://www.houstontaxservice.net). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Break each page into clear sections
What the audit found: Your headline is good, but no subheadings follow it. AI sees one line and then an undivided block of text.
Suggested fix: Give each page one descriptive H1 and organize sections under logical H2/H3 headings.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.

Claim your Google Business Profile and build customer reviews

ONGOING WORK

Neither a Google Business Profile nor customer reviews could be found. To AI, that reads as "does not exist".

The audit found neither a Google Business Profile nor customer reviews. Without them, AI has fewer trusted local sources and may treat the business as if it barely exists.

THE FIX →Claim and complete your Google Business Profile, keep reviews coming, and make sure directory listings exist and match your site.

ASK AI TO FIX THISPaste into ChatGPT, Claude or your developer's AI tool

I run Home (https://www.houstontaxservice.net). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Claim your Google Business Profile and build customer reviews
What the audit found: Neither a Google Business Profile nor customer reviews could be found. To AI, that reads as "does not exist".
Suggested fix: Claim and complete your Google Business Profile, keep reviews coming, and make sure directory listings exist and match your site.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.

Answer the questions tax clients ask most often

ONGOING WORK

No FAQ schema and no question-style headings were found. AI has no customer questions answered on your site.

Your site has no question-style headings or FAQ section, so AI has little ready-made information to use when people ask about your services, tax planning, business help, or who you serve.

THE FIX →Add an FAQ section answering your customers' top questions in plain language, and mark it up with FAQPage schema.

ASK AI TO FIX THISPaste into ChatGPT, Claude or your developer's AI tool

I run Home (https://www.houstontaxservice.net). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Answer the questions tax clients ask most often
What the audit found: No FAQ schema and no question-style headings were found. AI has no customer questions answered on your site.
Suggested fix: Add an FAQ section answering your customers' top questions in plain language, and mark it up with FAQPage schema.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.

Build stronger reasons for AI to choose you over competitors

ONGOING WORK

You share the answer with 21 competitors. AI names you, but also H&R Block, S Kathryn Kucera, CPA and Jackson Hewitt and others.

AI names you alongside 21 competitors, including H&R Block, S Kathryn Kucera, CPA and Jackson Hewitt. When those businesses are listed instead of you, they can receive the customer inquiry.

THE FIX →Study which competitors AI names and why (their sources, reviews, content), then close those gaps deliberately.

ASK AI TO FIX THISPaste into ChatGPT, Claude or your developer's AI tool

I run Home (https://www.houstontaxservice.net). An AI visibility audit found this problem with my website and I want your help fixing it.
Problem: Build stronger reasons for AI to choose you over competitors
What the audit found: You share the answer with 21 competitors. AI names you, but also H&R Block, S Kathryn Kucera, CPA and Jackson Hewitt and others.
Suggested fix: Study which competitors AI names and why (their sources, reviews, content), then close those gaps deliberately.
Please:
1. Explain in plain language what this means and why it matters for my business.
2. Tell me exactly what to change, file by file, with the code or the setting.
3. Tell me how to check it worked afterwards.
If you need to know what platform my site is built on, ask me first.

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